• Deep and Long-lasting Hydration: The lotion is primarily intended to provide intense and long-lasting moisture, especially for dry skin types.
• Skin Nourishment and Softening: It works as an emollient to soften and nourish the skin, leaving it with a silky-smooth, non-greasy finish.
• Strengthens Skin Barrier: Formulated with key ingredients like shea butter and fermented camellia seed oil, it helps improve the skin's natural barrier, protecting it from environmental factors and retaining moisture within the cells.
• Gentle and Non-Irritating Formula: It is suitable for sensitive skin as it's vegan, cruelty-free, and formulated without 26 known fragrance allergens.
• Improves Skin Texture and Tone: Regular use can help even out skin texture and tone and enhance elasticity.
• Pleasant Scent: The "Ocean Breeze" scent is a refreshing, uplifting fragrance that transports the senses to the beaches of Busan, enhancing the self-care experience without causing irritation. 

Key Ingredients and Their Role:

• Shea Butter (5,000 ppm): A powerful emollient known for its deep moisturizing, regenerating, and protective properties.
• Jeju Starflower (Stellaria Media Extract): Known for its ability to retain moisture in harsh cold island winters, it helps deliver deep hydration to the skin.
• Fermented Camellia Seed Oil: This ingredient absorbs quickly and helps the skin lock in moisture without a heavy or greasy residue.
• Lactobacillus Ferment: A probiotic ingredient that supports skin balance and resilience, and may help reduce redness and inflammation. 

• Skin Type: Recommended for all skin types, but specifically optimized for dry and sensitive skin.
• Safe Formulation: The lotion is vegan, cruelty-free, and hypoallergenic. It is crafted without any of the 26 known fragrance allergens, making it safer for reactive skin.
• Application Tip: For maximum benefit, Purito recommends applying the lotion to slightly damp skin immediately after a shower to lock in moisture